The Business of Boudoir »

When you’ve got nothing to post…

I hear it in the forums all the time. “None of my clients will let me share their images and I’m pretty sure nobody wants to know what I’m eating for breakfast.”  While this may be true (though I think I once Instagrammed a picture of Nutella that got 102 likes), be aware that you are not limited to ONLY sharing clients’ boudoir photos on your blog and social media platforms.

When the content isn’t-a-flowin’ the way it should be, here are six ideas to keep things interesting online.

1. POST ANONYMOUS PHOTOS.

While this may seem obvious, I’m surprised at how many photographers who complain about lack of content don’t actually take the initiative to ask their clients if they can share a certain photo.  If I’m experiencing a lull in “please-blog-me” clients, I’ll go on a quick search through my Lightroom catalogs to find a completely anonymous photo from a past client.

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I’ll then shoot them an email something to the tune of “Hey girl! I hope all is well with you!  I was wondering if you would be comfortable with me sharing the attached photo on my website and social media platforms…anonymously, of course! I just love it SO much and I thought since there’s no way anyone could possibly identify you, you may be cool with it? No pressure at all, just let me know either way!!”.  I’ve never gotten a “no.” Of course, I use common sense and only ask the clients who didn’t make it absolutely clear that not a single photo was to grace the web.

2. POST BOUDOIR SELFIES.
This is one I preach to the photographers that I mentor. Even if you aren’t lacking in content, you should make an attempt to photograph yourself as often as possible. And you may be quite the hypocrite if you say “But I don’t want everyone to see my boudoir photos!!!”.  Just so you know.

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I make it a regular habit to put myself in front of my own camera, and once I started doing so, it was a game-changer. Not only does it give me extra sharing content, it shows women that I stand by my craft and that there is nothing to be ashamed of.  Shoot your collarbone. Shoot your lips. Shoot the small of your back. Do a silhouette shot.  The possibilities are endless and you don’t even have to let your following know that it’s a selfie if you’d rather not.

3. POST WARDROBE IDEAS.

Every now and then, I’ll go shopping and snap a pic of a really amazing piece of lingerie telling my clients where I’ve found it. I also have a partnership with a local lingerie boutique who will often text me photos of her new pieces. The same goes for photos of amazing shoes. These make for great Facebook and Instagram posts, and often get TONS of interaction!  What woman doesn’t love shopping?!

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4.  POST BEHIND-THE-SCENES PHOTOS AND VIDEOS.

People LOVE behind-the-scenes shots. Love them. I sometimes get more interaction on behind-the-scenes videos and photos than I do my actual work.  Have someone snap a photo of you shooting. Take a selfie with a client. Post a photo of your boudoir set that day.  Interview a client (that is willing) asking them to sum up their experience in 10 seconds.  Post a silly video of you jamming out while you’re editing. Post a picture of yourself with underwear on your head.  It will give prospective clients a peek into the process and your personality!

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5. RE-VISIT OLD IMAGES.

If you haven’t had a client give you the green light on sharing her images in years, re-visit some of your old sessions that you have a full model release for. You’ll have a fresh eye and may even find an image or two that didn’t make the cut the first time around that you can’t believe you passed on. Process it differently and share what you love about the image.

6. ASK QUESTIONS THAT WILL ELICIT RESPONSES.

It’s important in Facebook land to keep people interacting with your Facebook page in order to be deemed “relevant” by the powers that be at Facebook. Post a question as your status that is certain to give you lots of comments. Questions like “Where is your favorite place to shop for lingerie?” or “If you could have a boudoir shoot anywhere in the world, where would it be?”

Now that you’ve read through this blog post, I expect to not hear crickets from this point on if I go to your Facebook pages. (I totally just said that in my best stern mom voice…so you know I’m serious.)

There is no excuse for crickets.

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  • November 17, 2014 - 10:15 PM

    Shiang-Ling Bissonnette - LOVE this… wrote down NOTES and going to be implicating them!!! I have been wanting to do some selfies because I have been feeling a little self conscience about my post baby belly… Fuck it I am going to take a picture of myself cause after 4 kids I looks damn good!

    Thanks for the awesome article!!ReplyCancel

  • January 22, 2016 - 12:25 AM

    Ana - Amazing article! I don’t do boudoir but your tips are on point. I always say I don’t have content to post yet after reading this article, I have tons! Thank you so much!ReplyCancel

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