The Business of Boudoir »

Tag Archives: branding

Studio policies can be a pretty controversial topic among boudoir photographers. I recently had an excellent debate with Lynn Clark on this. We each ended up in different places, from opposite ends of the spectrum. Lynn went easy to stricter, I went from strict to easier. If you’ve been badly burned by a client experience, for […]

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“I’ve been thinking of incorporating gold.”  That’s all she said. I was sipping on my Diet Coke and paused, “Really.” I said, not in a not-so-surprised tone. As I got to know Petra throughout her time as my brand client, I knew she was not talking about a little gold ribbon. She was talking about an adaptation […]

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In addition to my photography business, I am a brand consultant to businesses big and small, all over the country. When Petra said she wanted a brand audit by me, my reaction was, “Why? You have such a beautiful, high-end brand! Won’t this be a little redundant for you?” I asked. But then, when she described […]

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