Disclaimer: In the spirit of full disclosure (it’s the law), I have a business relationship with Floricolor in the Boudoir Collection, which bears my name. And Floricolor is an advertiser on The Business of Boudoir. That said, neither The Business of Boudoir or I, myself, receive monetary compensation for reviewing any FloricolorUSA product.
Whew. That crap outta the way we can get down to business with a little more crap: With the new year upon us, I thought it would be a good idea to so some album reviews. This will be my first of four album reviews, each product is a product that I offer now or have offered in the past. These reviews are based purely on MY OWN PERSONAL opinion of the products and the companies that provided the products.
The Boudoir Collection by FloricolorUSA
Floricolor was established in 1979 as a leading manufacturer of flush-mount albums, mostly for the wedding industry. The company is located in Portugal and now serves 25 countries around the globe. In 2014, Floricolor decided to create specific products for boudoir photographers. The Boudoir Collection includes:
- An album in your choice of 6 sizes: 8×8, 10×10, 12×12, 8×12, 10×14, 12×16
- Starting spread count of 15, with the ability to increase to 40 spreads
- A choice of paper types: Lustre, Lustre with UV Varnish and Silk (my favorite)
- Leather-like and cloth cover choices that can meet masculine or feminine tastes
- A matching album box
- Upgrades including a beautiful, natural rawhide cover, acrylic cover for album and/or box and embossing on certain box materials
- A folio that matches your album size, or an 8×12 “passepartout,” which is an elegantly modern acrylic desk print
Floricolor recently introduced the Objet d’Arte, which is a metal plate embossed with your studio logo that can be adhered to the inside front or back cover. They also offer the Boudoir Portfolio–a Floribox with mounted prints. Floricolor’s other products, including a wide variety of albums and “promo books” that work well for marketing, are also available for boudoir (and all other) photographers in North America.
- Pricing for the 3-piece Boudoir Collection starts at $150 for the 8×8 size to a $365 starting price for the 12×16 collection
- Shipping is free when the $250 minimum order requirement is met, otherwise it is $30 to the United States
- Price structure is very easy to understand
- Superb! ((if it weren’t I wouldn’t have put my name on it)) Hand-crafted and printed on archival-quality paper with true lay-flat binding for gorgeous panoramic spreads.
Ease of Ordering
- The ordering system is a little different than other companies that I had used in the past. Within the last three years since FloricolorUSA opened up to the American market, their ordering system has been completely revamped, and I find it very easy to make orders. This is an FTP (or as they call it, FOS) system, versus a ROES system you may be used to. The ordering system walks you through each ordering choice (size, number of spreads, cover material, etc). Then, you simply upload your high-resolution spreads, cover art and folio/passeportout art
- You’ll find some inconsistencies between options available within the website when compared to Price Guide.
- Top notch. I’m a firm believer in that the true measure of a company is how they handle their mistakes. We’re human, shit happens. FloricolorUSA is ON IT if it’s my goof or theirs.
- The FloricolorUSA Facebook group is a great place for reaching company reps outside of their usual business hours (Portugual is 5 to 8 hours ahead of the US, depending on your time zone). Group members can sometimes answer your questions, and questions tagged with specific staff names get fast attention.
- Staff are responsive to email, even with the time difference.
- 10 business days for manufacture, plus 3 to ship to the midwest USA.
- Other labs can certainly beat the turn-around time, but considering that each album is made by hand, it’s worth the wait. And, of course, there are other high-end album makers who are triple that turn-around time.
- At Christmas 2014, Floricolor responded to customer requests for a longer ordering period–until Dec. 1–and also created a last-minute album that could be ordered by mid-December and arrive by Christmas.
- 15 cover options plus upgrades like acrylic photo covers or natural rawhide with blind embossing
- 3 papers to choose from
In a nutshell
I may be slightly biased because FloricolorUSA is my album vendor, but I think they’re awesome!