The Business of Boudoir »

Miss Know It All says: Kiss &Tell

mkiaPINPenny asks:

“What are some good questions to ask your client about their experience so you can learn from their answers? I am completely stumped.”

This is actually a great question and a rather important one. Sometimes we may not feel comfortable enough to straight up ask our client how their shoot and experience went (scared we may hear something we aren’t prepared for?) but there’s an easy solution to that.

Remember, women love to kiss and tell. If we find something great, or even something not so great, we’re going to share it with our friends. Whether you’re shy about asking or just not sure what questions to ask, create a questionnaire!

Make it a standard practice to send one to your clients after you deliver their products and while they’re still riding that high.  You can personalize that questionnaire with questions that help future clients see how the process goes as well as let it stand as a testimonial for future clients.

Here are just a few questions you may consider for a questionnaire

  • Why did you choose to work with -Enter your business name-?
  • Going into the shoot, what were you worried about that you realized later wasn’t that big of a deal?
  • Looking back on the planning process, do you feel like you were given adequate information and references to help you better prepare for your shoot?
  • What was your favorite part of the planning process?
  • What was your favorite part of the actual shoot?
  • Is there anything you would have done differently to prepare for your shoot?
  • If you could tell future clients one thing about booking with -Enter your business name-, what would it be?
  • Would you have another boudoir shoot with -Enter your business name- in the future?  Why or why not?

You want to keep your clients feeling like the entire experience was about them. A great questionnaire can really help tie up loose ends, tell you the areas you may need to work on, and help sell future clients. There are great form systems out there that are easily customizable and affordable, such as Jotform and Machform.

Have a question for Miss Know it All?

Submit your question here!

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  • July 3, 2014 - 10:59 PM

    Elizabeth Zimmerman - Fabulous post! I’ve been meaning to set-up my post-session survey but I just felt like I didn’t know where to start! Thank you so much!!ReplyCancel

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