The Business of Boudoir »

Don’t use social media to complain about your clients (or anyone, ever)

This seems like a no brainer, but on a daily basis there are photographers and other creative professionals complaining about their clients online.  I’ve seen photographers talking smack (on their business pages no less) about their competition. If nobody has told you yet, this is SO UNPROFESSIONAL!

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Posting snark on your business page is a really bad idea because it will cause potential clients to think, “Wow, would they complain about ME too?” The people who were thinking about hiring you will pass judgment that you aren’t a trustworthy professional. And let’s be honest, you probably aren’t very trustworthy if you are complaining about your paying clients in your Twitter feed.

Nobody has ever built a successful business while simultaneously bitching on the Internet about the people that pay them.

I’ll admit that in the past I’ve taken to private groups to let out my frustration (and regret it). It is very tempting to take to the Internet to be passive aggressive or vent about a particular situation, but you shouldn’t do it. Even if you know that person won’t ever see it, that bad karma is out theren and it can bite you in the ass. It doesn’t matter if your profile is closed to the public or if you are posting in a private group, nothing is ever truly 100% private.  As long as other people can see it (friends, colleagues, acquaintances), you are at risk for earning yourself a bad reputation.

Really need to get something off your chest? Call your best friend, partner or your mom and let them know you just need to vent to someone and get an outsider’s perspective. Talking it out will allow you to release that energy so you can move on to bigger and better things.

If there’s a client who is challenging you, complete the project as professionally and efficiently as you can, and move on to working with clients who inspire your entrepreneurial spirit.

If you find that you have a lot of clients you just don’t jive with, it might be time for you to sit down and take a good look at yourself and your business, and figure out what you are putting out there that attracts them to you.  Develop a brand (which is so much more than a logo) that appeals to your ideal client, so you can build a successful business working with amazing clients.

Aint nobody got time for that negative energy.

Jennifer Williams

Jennifer Williams has been obsessed with boudoir photography since she started shooting boudoir in 2009, and her passion for helping women feel beautiful is evident in every aspect of her business. She is also excited to help other photographers grow their businesses to be successful and rewarding. Jennifer's high end luxury boudoir studio is located in Vancouver, Canada.

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