Is bigger better? Does size really matter?
Well. Uh. Yeah. In all things – particularly wall art.
I consider albums to be the meat and potatoes of my product line. In fact, half of my gross receipts come from album sales.
The remaining revenue comes from what I consider to be add-on sales, the gravy, if I may. Those add-ons are either in digital format or in the form of wall art.
So for simplicity’s sake, we will say that wall art is about a quarter of my income. Not every client walks away with wall art, but generally when they do, they walk away with a lot of it.
She’s fine art
For me, having my work displayed in the client’s home is the ultimate affirmation of a job well done. Hang it above the bed? That’s like prime real estate and nothing makes me happier!
I believe that every one of my clients should be able to see herself portrayed in fine art. (After all, it’s in my tagline: The fine art of intimate portraiture.) While she can certainly open her album at any time, I think the best way to celebrate the female form is by showcasing it on the wall. In every session, I specifically take photographs that can work on the wall. These may sometimes be detail shots, silhouettes, or voyeuristic images. My belief: the bigger the image, the better it is.
If you don’t show it, you can’t sell it. We hear that saying time and time again, and I know it is true. That is why I showcase wall art in my studio. I show canvases and metal prints since that is what I like to sell most.
My studio‘s proofing area includes three wall groupings. These groupings are usually the first thing a client sees when they enter my studio and they’re impressive. Three wall groupings that consist of 1-16×24 with 1-36×24, 1-40×30 with 1-20×30 and 4-16×24. Because I show groupings, I sell groupings, which is not only profitable as an add-on sale, but also lets my client appreciate her beauty and sensuality every day when she sees her art on a wall in her home.
Clients often think that a 16×24 is HUGE, and sometimes it is, it all depends on the intended area of display. For comparison, I’ve had the image to the left printed, mounted and framed. It sits in my proofing area next to the flat-screen display. This image has helped tremendously in assisting my clients select wall art sizes that are appropriate.
When discussing sizes and options, I’ll ask the client where they would like to display their wall art and if the answer is above the bed I’ll then ask what the size of their bed is.
- Answer? King. I show the 4-16×24 canvases and the 40×30/20×30 groupings as the ideal sizes to hang above a king-size bed.
- Answer? Queen, I’ll show the 16×24/36×24 grouping.
Having those displays on the wall and pre-sized for common areas that a client will display their portraits has helped me to get groupings on the wall and also has helped me help my clients choose sizes that are appropriate for where they choose to display their art.
What have you done to help clients make their selections? Is an 8×10 big? or do you prefer the 20×30?
I like’m big,