Nowadays it seems harder and harder for professional photographers to make their business a success in an ever growing and saturated market. Not only do you have to have the skill set and a creative eye, you have to have a mind for business and a sharp sense of organization. Over the last few years I’ve learned quite a few things about how NOT to run a successful business. I have undervalued myself, underestimated myself, and worst of all, almost given up too many times to count. Where there are many lessons that I have learned on how not to run a business, I have also learned many valuable lessons on how to become and stay successful.
The reality of being a military spouse and entrepreneur
The biggest challenge that I personally face on a constant basis is the fact that I am a military spouse. But how is that a bad thing you may be asking yourself? Everyone knows that military families move. A lot. Which is great for this gypsy because I love seeing new places and meeting new people. The part that stinks though, is that each and every time we move, I have to start over. We’ve all heard the statement “New businesses take 3-5 years before they show any real profit” right? Well, imagine if you were told that you would have to move that business to a new location every 3-5 years.”
Asking the big questions
- How would you cope?
- What steps would you take in order to keep your business flourishing despite an upcoming move?
- How do you prepare yourself emotionally for the windfall of no business once you moved?
- Could you sustain financially if your business didn’t take off right away in the new location?
- How do you market yourself and find new clients when you know no one in the new area?
Those are just some of the questions I have asked myself with each of our military moves.
Do you frequently move or travel?
Most recently, I found myself in a position of having to leave a location where I had been for almost 5 years, a place where people stopped me on the street and asked if I was Gypsy Boudoir. I was leaving a place where I did very little marketing because my clients did it for me. I had made a name for myself as one of the top boudoir photographers in the area and I had a steady calendar of appointments.
Along with The Business of Boudoir, I hope to bring a series of articles to help photographers who tend to travel or move frequently. I want to make sure that anyone going through a move has a resource to help guide them as they transition from one location to another as smoothly as possible.
My goal is to keep you all from wasting time and money, and ultimately helping you reopen your doors in your new locale ready with new clients waiting!