The Business of Boudoir »

Brand Evolution: Part 3, You’ll want to get naked!

In my last Brand Evolution post I wrote about multiple brandgasms, in this post I will share some of the branding revisions that have been put in place since and as a bonus Cate put together some questions about my biggest brand revision yet.


I kid you not, when you touch these you’ll want to get naked.  My most impressive business card to date, these make a lasting first impression.  You might remember from this post,  that I get my business cards through ((no affiliation)) The design process is a little intimidating at first but for me I gain confidence in my design skills with each run of new cards.  This year I went balls out and included gold foil and embossing on the front of my cards and spot gloss on the back of the card in addition to the gold page edge gilding.  Seriously, the sexiest business card I’ve ever done.  I’m in love with them.



Only the French have a word so suitable for this ‘functional work of art’ that is now being offered by FloricolorUSA.  I love these little gems as they are a very tasteful way in which to brand your finished products.   These can be added to your albums by FloricolorUSA during the time of manufacture or you can order them in sets and apply them yourself at a reduced cost.  Obviously, I ordered stacks of these bad boys and plan to brand everything that walks out my door with one of these.  *girly giggle*


*In the spirit of full disclosure (it’s the law), I have a business relationship with Floricolor in the Boudoir Collection, which bears my name.*

and finally….


Here’s where Cate Scaglione as given me some questions to answer regarding my recent studio upgrade:

Q: What prompted you to switch studios? Besides space/efficiency, was there a brand consideration?

A: In addition to being larger, my studio space has an updated kitchen, bath and newly finished floors but the real deal clincher was the quality of light.  My former studio had west facing windows and the light was bright and airy.  The falloff in this new space is amazing.   It lends itself to the darker, moodier images I found myself craving in my old surroundings.


Q: Has the change in scenery and light changed your shooting style or methods at all?

A: Yes.  Yes. and No.  In that exact order.  🙂  I’m still in the honeymoon phase with my new studio—with my last move it took me several months to find myself back in my groove—during that adjustment period I felt that I grew as a photographer, and I hope to do the same in this new space.  So far I’ve found the images I’ve produced thus far have more depth and dimension, the full tonal range.  Droolworthy, me thinks.


Q: Does the new studio space reflect new elements of your branding and if so, how?

A: Absolutely!  While I’m only able to attack one area at a time in the studi,o there is a ‘grand scheme,’ and it melds perfectly with the brand revisions made thus far.  The end goal is to have 360 degrees of  cohesive brand that speaks to the high level of service and imagery I provide.

Q: Does moving to a new space allow you to offer a change in clients services or experiences you may not have considered before?

A: Well, my wheels are always turning.


Petra Herrmann

The Business of Boudoir co-founder, Petra Herrmann, owns and operates Bella Boudoir located in Kansas City. In addition to running her studio, Petra also teaches through Level Up, a master class aimed at shooting smart and shooting to sell. Petra is the proud inspiration for FloricolorUSA's Boudoir Collection and is known for her naughty, voyeuristic, and romantic style of capture.

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