The Business of Boudoir »

The Evolution of a Brand: Part 1.5

To Cate, with love.

I recently packaged up a bunch of goodies to send to Cate Scaglione as part of my brand audit. You might be surprised to learn that I’m seriously nervous about the feedback from Cate. I know that as individual pieces they’re all wonderful, however there’s a large amount of variances when you look at the set as a whole as Cate will. With a quiver in my lip and a bit of a nervous tremor, I’ll continue with a list of what this package included.

Promo books.

Sixteen pages of session details, photos, about me and a client review bound into a very impressive marketing piece.  These are the Pocket Books as manufactured by FloricolorUSA.

(In the spirit of full disclosure (it’s the law), I have a business relationship with Floricolor in the Boudoir Collection, which bears my name.)


Business cards and rack cards.

Business cards include all of my pertinent contact information and are printed on a 28pt matte finish silk card printed with silver and lavender cold foil and a beautiful metallic purple page edge gilding.  These bad boys make an impression but here’s a secret – they’re seriously cost effective. The rack cards are something I have manufactured in high volume to include in 5,000 women’s expo attendee bags. Printed on 16pt matte paper, treated with spot UV on the paisley embellishments these are a simple marketing piece that includes my ‘brand promise’ on the flip side.  Business cards are manufactured by and rack cards by


Flash Drive

It’s at this moment that I’m a bit mortified that the fabric I use to cover the foam inserts in the presentation tins does not even come close to matching my color scheme. Oopsie. Aside from the embarrassment I feel at the moment, I do love my flash drives. For my brand audit, the flash drive contained my client correspondence including session guide, product guide, session agreement, pre-session questionnaire and images of my entire product line.

Flash drives and presentation tins are manufactured by




The two inch round stickers seal my envelopes and serve as return address stickers. I buy them through American Color Imaging when they have them on BOGO. Also through ACI, are my branded Thank You cards and product care cards. Ribbon is through


All dolled and ready for the big road trip to Cate.


Portrait presentation case as manufactured by

Now that I’m done with the business end of this post I can admit to a major case of the nervous nillies. Since it’s all DIY – I lack confidence that I’ve created a solid brand, kinda like – I think it’s awesome, but then again I thought selective color was awesome before I figured out that it wasn’t ..kwim?!?

Chomping at the bit,




P.S.  Thursday, May 29th.

I was on the phone with Cate when she opened the package delivered earlier in the week.  I’m smiling so far.


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Petra Herrmann

The Business of Boudoir co-founder, Petra Herrmann, owns and operates Bella Boudoir located in Kansas City. In addition to running her studio, Petra also teaches through Level Up, a master class aimed at shooting smart and shooting to sell. Petra is the proud inspiration for FloricolorUSA's Boudoir Collection and is known for her naughty, voyeuristic, and romantic style of capture.

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