A few weeks ago in Part One of this series, we discussed how to use the Client Life Cycle to your advantage to keep boudoir clients coming back for more. Many, if not most, of your clients are just looking for an excuse to come back for a second, or even third or fourth, session. The basic concept of the Client Life Cycle helps us see the various points in time when she’s most likely to be excited about the idea of coming back in. Now, let’s talk about how to make sure you’re there to encourage her when those times occur.
To keep your clients coming back, you need to create community.
If you haven’t been following this 6-part series, I’ve been chatting about how to create a kick-ass client experience! We’ve already talked about how to do that by means of your website and your inquiry and booking communications in past months. Today we’re going to chat about how to make your client’s boudoir experience with you extra fabulous DURING the shoot itself.
First thing’s first: They’ve already arrived 5-10 minutes early, had no problem whatsoever with parking, and are fresh-faced and prepped just the way you like them because you’ve already followed all of the steps to educate your client on what to expect, right!? If not…go back and re-read the first two parts of the series! Go ahead. I’ll wait.
Warning: Mushy editorial from a co-founder ahead.
That was a year ago. One hundred and forty-four articles ago written by some of the kindest, most talented and generous photographers of our little boudoir niche`. To say that I’m proud to be part of this collaboration would be the understatement of the year! In addition to proud, I’m grateful to all the contributing photographers who have been given of themselves by sharing their thoughts, experience and expertise in order to help others in our genre run successful, sustainable businesses.
I want to take this moment to thank each contributor: Cate Scaglione, Christine Tremoulet, Critsey Rowe, Dave Doeppel, Erin Schwamb, Heather Walker, Jen Swedhin, Jennifer Tallerico, Jennifer Williams, Jeremy Igo, Kara Trombetta, Lance Taylor, Meghan Garner, Nino Batista, Stacey Hanlon, Stacey Ingram, Stacie Frazier and Star Newman. Your time and talents and heart are much appreciated. I’m so very glad that you’ve been a part of this project.
I also want to thank Floricolor USA for being our supporting our vision.
I want to thank Lynn Clark, the ‘other mother’ to this lovechild. Since my cancer diagnosis six months ago, Lynn has kept our project afloat so that I could concentrate on my treatment and my business. I will be forever thankful to have her as my partner and friend.
*sniff*wipe glob of snot off my face*
And finally, I want to thank YOU, our reader, for taking the time to stop by to read our words and comment on our posts. Please continue to visit often
Dancin the happy dance,
Piecing Together Art History
Last month we took at look at what defines fine art in this modern industry. In the next few months, we will dive deeper into what constitutes the makeup of a fine art process, from the initial phone call to the final piece hanging on your clients wall. Knowing what to wear or not to wear is vital to crafting a fine art piece.