The Business of Boudoir »

We all fail … until we set goals and work to meet them

Failure: When you’re in business,  it’s unavoidable. In some form or fashion, it’s going to happen. Failure sucks no matter how we look at it! But in order to succeed we must first fail.  Say wha?

I’m a boudoir and portrait photographer in southwest Ontario, Canada. I’ve had my business for several years now, and I’m guessing I’m not alone when I say it’s easy when we have a business to start getting down on ourselves and be self negative. We can ultimately feel like a failure when things are not going according to plan. It happens more often then most of us admit even to yourself.We learn from our mistakes. This is how we grow and become better at what we do.

I felt like a failure for far longer then I’d like to admit.

I have always been the type of person who flies by the seat of my pants. This was no different in my business.  Yes, I had a business plan, but beyond that I was just doing what I thought I was supposed to be doing. I missed so many vital steps. As I look back I shake my head and think to myself, how did I overlook these steps?

Attitude is huge. For about the first 2 years of my business, I didn’t have a business. I had so many mental blocks it’s no wonder I didn’t succeed. I was pregnant and on sick leave for a torn placenta. We had already lost 2 babies, I was worried that I would loose this baby as well. A few months later I delivered a beautiful baby girl!

In those first few years I had baby stress, trying to build a business stress and the stress of not being allowed to make any money while on Maternity Leave (in Canada where I live we have 50 weeks of maternity leave). These stress points didn’t allow me any room to make money. And guess what? I didn’t! Our minds are more powerful then we give them credit for.

For years I didn’t have my goals written down, during this time I started to receiving nothing in return. Are you starting to see a pattern?

Setting goals helps drive you toward what you want

untitled-16 copyPINSo many people make resolutions this time of year. I suggest we set goals. All of our goals will be different, as they are our own personal business goals. There is no right or wrong.

I use a vision board to set mine—Here are a few:

  • Be on TV
  • Public Speak
  • Make $100,000
  • Family vacation

Now every year I tweak my goals on my vision board. as a visual person, I want to see those goals every day. I have to admit I was a skeptic the first time I made one. I never thought vision boards worked.  But I have proven that wrong time and time again.

Take a hard look at the work you’re putting into your business

Stop and ask yourself why is success not coming? Is there anything I can do to change? Improve? Create? Did I take all the right steps? What did I miss? How can I improve it for next time?

About a year ago, I read something about creating a business and marketing plan.  WOW!!! What a difference. I now know what I am blogging about and how to market it. It has been rewarding to watch it all fall into place in the last year.

This past year 80 percent of my goals that were on my vision board came true!

Here is a list of things that you can do to become successful

  1. Create a vision board. Mine has ribbons to tuck my photos in. Some people use a cork board, or glue photos to a piece of cardboard. You can be as extravagant or simple as you want. Look through magazines and put things on it that are your goals and dreams. You could also print photos off the internet (for personal use) and attach them.
  2. Have a business plan. Figure out where you would like to see your business. How much would you like to make this year? How many shoots do you need to achieve your goal?
  3. Create a marketing plan with 12 topics. Break the topics down into months. Blog, market and create a newsletter for each specific topic.

Viola a year in marketing done!

It’s mind over matter. Believe in the power of positive thinking and you can too become successful!  Change starts with you!

Stacey Hanlon

Stacey Hanlon is the owner of Stacey Hanlon Photography – illuminate your beauty. She loves the beauty of boudoir and how it makes a woman feel inside. During the experience she noticed that far too many women were lacking self esteem. To fill that void she created self esteem courses and now coaches women through their journey of regaining what was once lost.

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