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Author Archives: Petra Herrmann

The Business of Boudoir co-founder, Petra Herrmann, owns and operates Bella Boudoir located in Kansas City. In addition to running her studio, Petra also teaches through Level Up, a master class aimed at shooting smart and shooting to sell. Petra is the proud inspiration for FloricolorUSA's Boudoir Collection and is known for her naughty, voyeuristic, and romantic style of capture.

Brandgasms. No, seriously I didn’t know a brandgasm was even possible until a few minutes ago.  I, quite by accident, turned feelings of puzzled frustration into a squealing, multiple brandgasm! Give me a moment to backtrack as I think that I started with the happy ending instead of beginning at, well.. the beginning.

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It started with a cold call. I didn’t even let her finish her sentence before I said “No, I’m not interested, please take my number off of your call list.” “May I ask why?” she replied, not in the huffy way that you’d expect from someone who’d just been given the brush off, but more […]

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To Cate, with love. I recently packaged up a bunch of goodies to send to Cate Scaglione as part of my brand audit. You might be surprised to learn that I’m seriously nervous about the feedback from Cate. I know that as individual pieces they’re all wonderful, however there’s a large amount of variances when you look […]

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Brand Audit. For well over a year, I have considered outsourcing a brand audit, an objective eye to look through all of the bits and bobs that make up my d.i.y. brand.  Today, I took the first step toward making that happen and throughout the course of the next three months I will be documenting this journey […]

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